What is SEO?
And Why Is It Important To Your Business?
If you are a business owner, you have undoubtedly heard that SEO is important. However, you might not fully understand what it really is, much less how and why it is relevant to you. This article attempts to answer the question of why.
First of all, a quick glimpse at the question of “What is SEO?” SEO stands for search engine optimization. Essentially, it refers to the strategies and tactics that will improve how well your website pages rank when people search for relevant terms on Google or a similar engine.
Now, you might be thinking that this doesn’t really matter to your business, that you are doing just fine and don’t need the Internet to keep things going. Well, that is an outdated way of thinking. Even if your business offers products or services solely in-person, you need to have a strong Internet presence that is professionally maintained: otherwise, you will fall behind your competition. For a long time, the Internet was only one of the ways that people found out about new businesses via searches. Today, it is the main way. In order for your business to remain strong, you must continue to build your customer base and while other forms of advertising and communication have not yet gone entirely the way of the dinosaur, many of them are well on the way!
When a person wants to find a business that offers something they need, the most likely action today is to reach for a mobile device and search online. The number of mobile searches now exceeds the number done via desk and laptop computers. Your company needs to show up when people are looking for businesses such as yours.
Let’s say you own a steakhouse. A new family with two children has just moved into town and is looking for a place to get dinner. One of the parents pulls out the cell phone and searches for a steak restaurant because they are craving some protein. If you have properly implemented SEO with your online content, your business should be listed at the top of the first page.
Given that you provide good food and service, these four people might become regular patrons of your restaurant. On the other hand, if your business is not ranked well enough for them to find it, they might never even think about your restaurant, even if they drive by it.
While there are some things that the layperson can grasp regarding SEO, it is always best to hire an expert for help. Just as you use an accountant to keep your books balanced, you need an SEO expert to keep your business well ranked. Certainly understanding the basics is a good idea, but you cannot keep up with all of the intricacies of the field. For instance, being mobile-friendly is a recent change in the formula used by Google to determine rank, as is the speed of loading for your pages.
Hopefully, you can see the importance of search engine optimization for your web pages. Keeping your business in the eye of the public is essential to remaining ahead of the competition!
So what is your next step? Go to our Discovery Form and take a few minutes to fill it out, we will then contact you to discuss your requirements in detail.
One of the first steps we take will be to carry out a thorough review of your current website. This audit will reveal any issues that might be preventing you from ranking as well as you should and will help us to identify the most effective means of getting you to the top of Google.
A critical part of optimizing your Internet presence is developing your brand and spreading it across the web. This is achieved by registering your brand name on social media platforms and web 2.0 sites. In addition to increasing your exposure, this also stops anyone else from claiming the name for themselves.
While we are focused on getting you increased Internet traffic and converting the visitors into buyers, we never lose sight of the need to provide you with a Return On Investment (ROI). There would be little value in selling more if the net effect was not to improve your bottom-line. And a return of 10x is not unusual.